HubSpot Social Media Marketing Assistant

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<strong>Primary Responsibilities<br><br></strong>About the job HubSpot Social Media Marketing Assistant<br><br><strong>HubSpot Social Media Marketing Assistant<br><br></strong>As a part of team, you will be responsible for:<br><br>In-depth knowledge and understanding of social media channels, their audiences and how each platform can be deployed in different scenarios<br><br><ul><li>Reporting across owned (organic), paid and earned social media (including our ambassador program and third-party social media listening tools)</li><li>Providing weekly, monthly, quarterly web and social media reporting and analysis, building dashboards & ad-hoc in-depth reports</li><li>Derive insights and develop client recommendations on the web and social media stats</li><li>Analyze social media campaigns within both Sprinklr and Adobe Analytics to gather data and determine campaign success, and areas for social media improvement</li><li>Work closely with social media team & relevant stakeholders to provide actionable analysis, insights and recommendations to from a reporting story that our clients will understand</li><li>Communicate and present report findings to our clients</li><li>Ability and skills in testing across platforms i.e. A/B testing and Brand Uplift Studies</li><li>Possesses a strong desire and understanding of business relevancy to remain in-tune with the newest digital/social media trends, viral postings and up-and-coming social media platform developments</li><li>Supporting the social media and analytics leads in defining the yearly roadmap/priorities based on data points, and delivering on the same</li><li>Leverage social listening, reporting, and content publishing/scheduling social media channels via social media management tool</li><li>Provide regular social media channel KPIs and benchmarks, recommending room for optimization and enhanced performance <br><br></li></ul><strong> You may also from time to time be responsible for: <br><br></strong><ul><li>Publishing content across LinkedIn, X (formally Twitter), Facebook, Instagram and YouTube via our third-party publishing tool</li><li>Manage and contribute to social media content calendar</li><li>Edit social media posts for campaigns to ensure they are in line with brand guidelines and campaign messaging</li><li>Monitor brand security of social channels and flagging risks in a timely manner</li><li>Assist with paid social media strategies and execution on LinkedIn, X, Facebook and Instagram, and potential to work with paid search campaigns<br><br></li></ul><strong>Skills And Capabilities<br><br></strong><strong>Certification<br><br></strong><ul><li>HubSpot Management:</li><li>Manage and optimise HubSpot for all marketing activities, including contact management, campaign execution, and analytics.</li><li>Set up and manage marketing automation workflows to nurture leads and drive conversions.</li><li>Landing Page Development:</li><li>Lead the end-to-end process of creating landing pages, including strategy, design, content creation, and lead capture integration.</li><li>Collaborate with designers and developers to ensure landing pages are optimized for conversion and user experience.</li><li>Campaign Execution:</li><li>Plan, create, and execute email marketing campaigns targeting existing and new prospects.</li><li>Run LinkedIn campaigns to increase brand awareness, generate leads, and nurture prospects through the sales funnel.</li><li>Track and analyse campaign performance, making data-driven adjustments to optimize results.</li><li>Inbound Marketing Funnel Creation:</li><li>Develop and implement strategies to build and optimize inbound marketing funnels that drive lead generation and customer acquisition.</li><li>Collaborate with sales teams to ensure a seamless handoff of qualified leads and optimize the lead-to-customer conversion process.</li><li>Content Strategy & Creation:</li><li>Strategies and create compelling and relevant content that aligns with target audience needs and supports overall marketing goals.</li><li>Ensure all marketing materials are consistent with the brand voice and optimized for SEO.</li><li>Monitor, analyze, and report on the effectiveness of all marketing activities, providing insights and recommendations for improvement.</li><li>Utilize HubSpot's reporting tools to track key performance indicators (KPIs) and measure the ROI of marketing initiatives.<br><br></li></ul><strong>Certification<br><br></strong>HubSpot Certification Marketing Hub, Sales Hub, Service Hub, and HubSpot CMS. Social Media Accounts (x/Twitter, Meta, Reddit & LinkedIn) etc.

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