About Us
We are a high-growth performance marketing agency specializing in the home services sector. We partner with leading contractors (roofing, HVAC, plumbing, etc.) to drive measurable growth through strategic, data-driven advertising. Our team is a group of dedicated experts who are passionate about delivering exceptional results for our clients. We foster a culture of ownership, continuous improvement, and collaboration. If you are a results-obsessed leader looking to make a significant impact, you will find a rewarding home with us.
Overview
We are seeking a seasoned Paid Advertising Department Manager to lead our digital advertising department. This role is pivotal to our success, overseeing a team of four PPC/FB experts and managing a combined ad spend of over $300,000 per month across Google Ads (Search,) and Meta (Facebook/Instagram). The ideal candidate is a strategic operator who can own outcomes, mentor a team, and ensure the flawless execution of our clients' campaigns. You will be responsible for everything from high-level strategy to the granular details of campaign performance, ensuring every account is optimized for success.
What You’ll Own (Responsibilities)
Leadership & Department Operations
•Manage, coach, and conduct performance reviews for a team of four team memebers, utilizing weekly scorecards, 1:1 meetings, and personalized training plans.
•Develop, implement, and enforce Standard Operating Procedures (SOPs) for all aspects of campaign management, including builds, quality assurance, pacing, reporting, and optimizations.
•Establish and maintain a clear “definition of done” for all tasks, ensuring quality control before any campaign goes live.
Performance & Strategy
•Own the account strategy across Google and Meta platforms. This includes architecting full-funnel strategies, from top-of-funnel video campaigns on YouTube and Meta, to high-intent search and retargeting. You will be responsible for account structure, bidding strategies, creative testing frameworks, and landing page optimization.
•Implement and maintain a disciplined weekly optimization cadence to drive continuous improvement.
•Focus on improving lead quality, cost per quotable lead (CPQL), and lead volume consistency through rigorous testing and analysis.
•Oversee all aspects of budget management, including pacing and forecasting, to prevent any end-of-month surprises.
Measurement & Reporting
•Ensure the integrity of our tracking and attribution, including pixels, CAPI, GA4, GCLID, and offline conversion tracking.
•Produce executive-level reports that provide clear insights, actionable recommendations, and support strategic decision-making.
•Quickly diagnose and resolve performance issues, whether they stem from tracking, traffic, conversion rates, offers, or creative.
Client Communication
•Serve as a key point of contact for clients, capable of communicating performance and strategy with C-level clarity.
•Proactively communicate risks, strategic pivots, and priorities to both internal and external stakeholders.
Ideal Background
We are looking for a proven leader who has a track record of success in managing large-scale paid advertising campaigns. The ideal candidate is not just a skilled tactician but also a strategic thinker with exceptional leadership and communication skills. You should be a data-driven decision-maker who is passionate about building and mentoring high-performing teams. We are looking for someone who is not afraid to get their hands dirty and who is committed to driving measurable results.
Must-Have Qualifications
•5+ years of hands-on experience managing Google Ads and Meta Ads at a professional level.
•2+ years of direct team management experience.
•Demonstrated experience managing a monthly ad spend of $150,000+ (ideally $300,000+) across multiple accounts.
•Expert-level command of:
•Google Ads (Search, PMax, YouTube; conversion-based bidding)
•Meta Ads (Advanced creative testing frameworks, lead generation, conversion campaigns, CAPI, and full-funnel attribution)
•Tracking and attribution (GA4, GTM, pixels, CAPI, offline conversions)
•Proven ability to create and enforce SOPs and manage a department with a high degree of accountability.
Strongly Preferred
•Experience in the contractor/home services industry (e.g., roofing, HVAC, plumbing, electrical, remodeling).
•A proven track record of improving lead quality, not just lowering CPL.
•Familiarity with CallRail (or similar), CRM integrations, and offline conversion uploads.
What Success Looks Like (First 60–90 Days)
•A well-defined department cadence is established, including weekly pacing, QA, reporting, and test plans.
•A reduction in reactive fire-fighting and a decrease in unexplained performance swings.
•Clear performance scorecards are in place for each account and team member.
•A tangible improvement in lead quality and consistency is achieved.
Tools We Use
•Google Ads, Meta Business Manager, GA4, GTM, TapClicks and various call tracking/CRM platforms depending on the client.
Engagement & Compensation
•Type: Long-term, ongoing contract
•Hours: 40 hours per week required – sometimes more.
•Time Zones: US-based candidates ONLY. NO Agencies.
•Compensation: $6,000–$7,000/mo, depending on experience.
We value outcomes, leadership, and process discipline. Compensation is tied to experience and the proven ability to deliver results.
Application Instructions
To be considered for this role, please submit the following in your cover letter:
1.A short paragraph detailing your leadership style and how you manage team performance.
2.A brief breakdown of your experience, including the monthly ad spend you have managed and the number of accounts you have overseen.
3.One specific example of a system or process you implemented that materially improved results.
Bonus (Optional but Helpful)
If possible, please include anonymized screenshots or metrics (with any sensitive information redacted) that demonstrate:
•The level of ad spend you have managed.
•Performance improvements you have driven.
•Examples of reporting frameworks or scorecards you have used.
