Product Manager - Ad Experiences & Interactive Advertising

March 9, 2026

Other Jobs To Apply

No other job posts for this day.

About the position

The Ads Product team is responsible for monetizing Roku's platform through innovative advertising solutions across the Roku TV experience, including its premiere streaming service, The Roku Channel, on both Roku devices and off-platform environments. Collectively, these products reach millions of users daily, creating valuable advertising inventory and engagement opportunities throughout the entire Roku ecosystem. We're looking for a Senior Product Manager to lead the development of next-generation Ad Experiences and Interactive Advertising solutions that help marketers and advertisers drive visually appealing, high-impact sponsorships on the platform. The ideal candidate will pair a global mindset with locally relevant execution, serving as a gritty problem solver and self-starter who can drive programs with product and commercial teams at Roku and with external strategic partner organizations.

Responsibilities

Product strategy and opportunity assessment: Conduct rigorous market analysis and user research to identify high-growth monetization opportunities; build robust business cases that balance short-term revenue goals with long-term ecosystem health
Strategic roadmap ownership: Define and execute a multi-quarter roadmap for ad innovation products, ensuring alignment with Roku's overarching platform strategy and the evolving needs of the programmatic and direct-sales markets
High-fidelity documentation: Author comprehensive Product Requirement Documents (PRDs) and technical specifications; translate complex business needs into actionable engineering tasks to ensure on-time, high-quality delivery
Agile innovation: Partner with the UX team for rapid prototyping, A/B testing, and iterative design methodologies to validate ad formats and minimize \"time to insight\" by testing hypotheses in live environments
Operational excellence: Drive feature prioritization and process improvements, maintaining a relentless focus on key KPIs such as Ad Fill Rate, CPM, User Engagement, and Churn impact
Engineering partnership: Serve as the \"voice of the customer\" for the engineering team; provide deep business context to technical leads to foster creative problem-solving and architectural scalability
Stakeholder orchestration: Lead cross-functional teams—including Sales, Marketing, Data Science, Finance, and Legal—to navigate the complexities of privacy regulations and advertising standards
Vendor ecosystem management: Manage strategic relationships with 3rd-party technology vendors/partners; ensure rigorous SLA compliance and influence their roadmaps to align with Roku's proprietary tech stack
Market intelligence and thought leadership: Act as the internal authority on AdTech trends (e.g., CTV measurement, identity solutions, shoppable TV); translate industry shifts into strategic POVs that influence executive decision-making and monitor the competitive landscape to ensure Roku remains the industry leader in native, non-intrusive, and high-performing ad experiences

Requirements

5+ years of product management experience building advertising and marketing solutions
Domain expertise in AdTech, Ad UX, OTT, and/or DMPs
An extraordinarily high level of customer empathy
Experience working with business intelligence/data analytics tools and data dashboarding tools such as Tableau or Looker
Practical knowledge of experimentation, A/B testing, and lift measurement
Data-driven and entrepreneurial self-starter who deals well with ambiguity
Experience working with marketers, marketing operations, data scientists, and data analysts
Strong, influential cross-functional team leader with experience working in enterprise and matrixed environments
Excellent problem-solving skills and ability to work independently
Minimum of a bachelor's degree (preferably in engineering)
Light travel as needed.

Nice-to-haves

MBA preferred

Benefits

health insurance
equity awards
life insurance
disability benefits
parental leave
wellness benefits
paid time off

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...